Setting Up A Booth For A Festival

The first thing we do when we get to a festival is find our designated spot.  Then we start hauling all our stuff to the site.  We have tables, tent, jewelry displays, sign, and other things needed to make sales during the day.  Oh, and a cooler with some drinks and food.  (Food can be expensive at the fairs and festivals, so we try to bring our own).  The above shots were taken early in the morning when we were at San Clemente for their annual beach festival.

In the picture above you can see the festival tents down on the beach where they will hold races, surfing contests and more.  The vendors, like us are up on a bluff overlooking the beach - really a perfect place.

Here are a set of pictures showing Steve setting up the tent and securing it to construction bricks.  We have found that one needs to have weights to attach to the tent legs to hold the tent securely in place.  You never know when a strong wind might come up and want to blow the tent away - especially at the beach.

After we get the tent up and the tables in place, we set out the jewelry.  Placing the jewelry and displays takes some time and we are always changing where we put things depending on table placement.  So we find it takes about 2 hours to set up everything - tent to jewelry.

After we are all set up, then it is time to check out the other vendors or get coffee or just walk around as we'll be stuck in the tent once the people start coming.

Art fairs and festivals are a lot of work - setting up and tearing down after the show - packing and hauling, but they can be lots of fun too.  The advantages of going to festivals is that one can show your work, get known by people, pass out cards with your business numbers and websites and of course, sell the jewelry.  I like to think of ourselves as jewelry gypsies.  Here are a couple pictures of some of our new sea glass jewelry pieces.

Fort Bragg Sea Glass Festival - Part Two

In the last post, we left off as we were walking the path to the beach in Fort Bragg. The path forked and not knowing which path led to the famous Glass Beach we decided to go right. This path ended in a patch of pink blooming ice plant and a glorious view of the coastline. You will note the rocky landscape in the above picture. I was surprised as most of the beaches I'd been to were easily accessible.
There was nothing to do but hike on down to the beach.

Here I am looking a bit unsure of the climb. But it turned out to be a gentle hike down through sand and rocks to the beach.

I don't know what I'm thinking here, except that my husband can stop taking my picture so I can look for sea glass. It was a negative tide so I started off toward the water. Almost immediately, I found sea glass. I was in heaven. It seemed that everywhere I looked there was sea glass. Most of the glass was tiny, but I didn't care. I lost track of time, as I looked for pieces of glass. There was a lot of white, green and brown glass which is natural as they are the most common colors. What was unusual about Fort Bragg sea glass as compared to Mazatlan sea glass is that Bragg's glass is much thicker and I'd guess older. The texture and frosting was delightful. As I moved closer to the water I found larger deposits of sea glass. As you can see in the next picture the glass was as thick as gravel on a road. Later, when I talked to Captain Cass, who owns the Sea Glass Museum, I'd learn that I wasn't even on Glass Beach - I was north of Glass Beach because I'd gone right instead of straight on the path. Oh, well, at that moment, I didn't know any better and I was happy as a clam to do my beachcombing. Steve and I stayed on the beach for a couple of hours then we had to return to the motel where my sister Julia and her husband Gary were waiting for us. Julia and Gary had come to Fort Bragg to spend time with us all and Friday was the only day we could do things together. I wanted to stay on the beach all day, but hey, sometimes you have to be a team player, right? My other sister, Shirley, partner in Sisters Jewelry Design, had arrived the night before with her husband Pat and become suddenly ill with the stomach flu. She loves beachcombing as much as I and for her not to get out of bed, I knew she was really sick. I was hoping it would be a one day illness as this was a free day, but tomorrow we'd be selling our jewelry at the Sea Glass Festival. I had my fingers crossed that Shirley would recover.

This is a picture of Julia and Gary at a restaurant, we'd gone to the night before down at the wharf.

Anyway, we went back to the motel, checked on Shirley, she was sick, sick, sick. Pat was going for a two hour bike ride and we decided to go with Julia and Gary first to a botanical garden, then we planned on locating the sea glass museum so we'd know where to set up our tent for the festival.
At 18220 North Highway One, is the Mendocino-Coast Botanical Gardens. They are really magnificent and worth a visit if you are in the area. You can visist their website http://www.gardenbythesea.org/ to learn more about the gardens. There are incredible rhododendrums twenty feet tall and amazing sculptures by California artists. There are 46 acres of trails and gardens so you can spend a lot of time just wandering around. Here are some of the pictures we took of garden as we walked out toward to the coastline.

First view of entering the gardens. Following are all pictures taken in the botanical garden.

Julia and my husband Steve stand by one of the many garden sculptures. Here is another shot of the glass sculpture. Some amazing photos of flowers in the park taken by my sister Julia.

As we walked through the park and walked and walked, I coughed and blew my nose constantly. My headached and I wished I was back at the motel in the bed, but I hadn't seen my sister Julia in a long time and I wanted to spend time with her so I gutted it out. I must say when we reached the end of the gardens at the ocean it was well worth the walk as the view was gorgeous - inspiring to say the least.

After we left the botanical gardens we drove a few blocks south on Highway 1 and turned into the spacious driveway of the Sea Glass Gallery & Museum. The exact address of the museum is 17801 N. Hwy 1, just 11 miles south of Fort Bragg. The museum is open daily from 10 to 5 with free admission. Be sure to talk to Captain Cass who owns the museum. His website can be found at http://glassbeachjewelry.com/

Cass is a wealth of information on sea glass and the beaches surrounding Fort Bragg. You can also pick up one of Capt. Cass' Glass Beach Guides and Map. I was beginning to love maps after the fiasco in San Francisco. From Cass and his map, I learned that I'd gone to one of the newer glass beaches I should have gone straight on the path then left. Fort Bragg has three glass beaches - each site was once a dumping area for the town. The oldest site, 1906-1943, is hard to reach without a kayak. When a dump area filled up, the townspeople would move further down the coast. The second oldest site, 1943-1947, is off the Old GP Mill Site and it has a "No Trespassing warning" - people still climb down the rocks and kayak around to this site. Not me, as I don't have a wet suit and I don't kayak. You can contact Captain Cass as he offers ocean kayak tours to this site weather permitting. Then there is Slag Pile Cove, 1949-1967 and Glass Beach 1949-1967. Suddenly, I couldn't wait to get back to the beach and find the older site.

After getting the information about where to set up for the festival the next day, we headed off for lunch down at the wharf. A quick sandwich, then a stop at a bakery for cookies. At the motel, Shirley was still sick as a dog. Julia and Gary wanted to go up the coast to see the seals lying on rocks.

I wanted to go to the beach, but the tide was coming in and my head was pounding so I went to lie down. Took some aspirin, but couldn't relax, the beach was calling my name. Finally, I got up, coaxed Steve into going and stopped to get Shirley's husband Pat. We drove down, parked and walked the path to the end where land dropped off to rocky cliffs. Then we had to follow a narrow path to where we could drop down into the rocks. (the path was like a ledge of dirt over hanging a cliff!) Yikes, I was glad I was wearing tennis shoes. Finally, we made it down onto the sand - well, you really couldn't see much sand it was all sea glass. Sea glass in layers and layers. We'd hit the "mother lode." We stayed until it was dusk picking up sea glass. I found some beautiful pieces. When they finally dragged me away from the beach I thought I'd go collapse on the bed as I was still sick and coughing like a maniac, but when we got to the motel, my brother Marty was there. Marty had ridden his Harley down from Oregon to see us all. A family reunion, so of course, I stayed up and talked with my brother. We went to dinner and then all talked some more. Poor Shirley couldn't even leave the bed she was still so sick. Here's a shot of my brother Marty on the left, my husband Steve and my brother-in-law Pat. I think they were having a "happy hour." We made an early night of it as we had to set up our jewelry booth at eight in the morning at the Sea Glass Festival. Cass had told me when I'd talked to him that some of the vendors weren't coming - in fact, there would only be three of us. I went to bed worrying about the festival - would anyone come? Would we sell any jewelry? Would Shirley still be sick and not able to help me?

Find out in Part Three what happens.

Art Fairs, Craft Fairs, Sidewalk Sales

Picture is table set up. We're getting ready to go to a Kite Festival in Ocean Beach, outside of San Diego, where we will have a booth to sell our Sea Glass and Other jewelry. The festival is on Saturday March 6, 2010 at 9 a.m. to 4 p.m. - outside. The weather forecast is now calling for some rain showers - oh, great. We were juried into the show, meaning we had to send pictures of our work and hope they like it, then we were accepted and had to pay a nonrefundable fee and now it might rain - I'm quickly learning that outdoor venues have a major drawback - the weather.



As I've explained in earlier posts, we are new to making jewelry and marketing. We've had home jewelry parties and we've had one indoor art fair, an easy one as it was up the street and one side walk sale that no one attended, and a few sales on our internet site Etsy. How do we get our jewelry out there for people to see and buy was the next question we asked. Luckily, there are nice people who share and one such person told us to buy the magazine "Craftmaster News," which I did. It's not cheap, but it lists almost all the big events on the West Coast - 2,500 evens to be exact.



So now I have the magazine and I begin looking at all the events listed by months. I looked at the location - we can't be driving to Idaho, right, then I looked at the cost of the event. We're small and right now we can't afford to put out $500 or more for a weekend event. I circled the shows in our area and in Oregon because the other half of Sisters Jewelry Design is Shirley and she lives in Oregon (a long way for us to drive, but I can see my sister so it's worthwhile). And I have to look at the type of show - if it is an auto show or farm equipment show for example, I know that sea glass jewelry won't be a big seller.

Okay, so now I have three criteria for picking an event - location, type of show and cost of show. The first show I picked is the one mentioned above, The Kite Festival in Ocean Beach, San Diego. It is a two hour drive for us, but it is near the beach which is a great location for a sea glass jewelry artisan booth, and it is realitively inexpensive at $35 for a 10x10 space. I took some pictures of our jewelry and submitted to the fair committee and waited to hear if we got into the show. We are accepted - yeah.
Back to the garage and the table set up. We've got our first art fair show lined up, but now we have to get ready. I learn that a lot of art and craft shows have rules - for example - they want all the tables to be covered with the cloth falling to the ground, they want fire retardent table covers, and of course, they specifiy the size of the booth. Originally, when we had the home shows and the one show up the street, we just used a bolt of material from Wal-Mart and cut it to size. Now, we realize we have to have something that looks professional. My sister suggests we have the table covers made - that idea turned out to be quite expensive so I went on the internet and found these black covers made to order - not cheap, but fire retardent and cheaper than having a seamstress make them. (There are a lot of sites on the internet that sell table covers and booth setups - ranging in price from low to high. You can even have your company's name or logo on the skirt of the covers, of course that is not an inexpensive option.)


I forgot to tell you that for tables, we had a bunch of banquet table legs, so Steve went to Home Depot and bought plywood and made the tables to fit the 10x10 space. We saved on not having to buy professional convention tables that fold up, they can start at $100 and go up, but our tables have two drawbacks - heavy and you need a pickup to carry them to the site as they are long. Luckily, we have a pickup and Steve is strong so he's in charge of setting up the tables. I am thinking that if we are successful at selling our wares at art fairs we may eventually buy the fold up tables - for now, we're on a shoe string budget.


Okay, we've got the tables and the covers, the next big questions to solve is how do we display our jewelry. In the past, we'd just put everything on the table flat - easy, but not really attractive. My sister and I hashed over some ideas, nothing grabbed us. I decided to go to an art festival and see what other people were doing which led me to The Southwest Arts Festival in Indio, California at the Empire Polo Grounds. This fair charged a $10 admission fee and you had to pay for parking in a big dirt lot. Approaching the Polo Grounds, we could see a myriad of tents set up on the polo grounds grassy area.

The art fair included a myriad of artisans from rug weavers to fine artists, watercolorists, sculptors, leather bags and of course, jewelry artists. There was food and music and lots of people milling about. We mapped out our course of how we would see the booths - doing the full circle then the inner rows.
(I've learned there is actually an art to picking where your booth is located as psychologically, most people enter say a room and turn right, often not seeing the row down the center or the left side booth area - interesting, huh?)


There was a lot to see and as we went along I asked if I could take photos for my blog and some people graciously said yes, and some were paranoid that I might copy some of their work - not, but that was okay too. One of the artisans I really liked was a woman from Albuquerque, New Mexico - Karen Carlson - she creates with leather and her bags were simply stunning. Another artist, I really liked was Cameron Kaseberg from Redmond, Oregon, who does solvent transfer of images. He had wonderful images of crows and as I'm a big fan of crows I was drawn to his work. Note in the above two pictures, you can see the two different booths and the set up. We also saw several jewelry booths and their set ups.

Note the plastic boxes and the large photos of jewelry on back and side walls of booths. These last two pictures show very sophisticated booth layouts. Hopefully, as we do more shows and learn more about the business of selling our jewelry at shows, we'll develop more of a look for our booths, but right now time and money dictate a simpler look for us. We left the art fair with more knowledge and more questions in our mind. So much to learn and yet, I'm confident as we sally forth to do a few shows this summer we will answer a lot of questions we have on "how to."

As I write this and look at these pictures again, I realize that most of the pop-up tents are white.

We bought a pop-up for this weekend because of the forecast of showers, but they didn't have white. I hope our light brown one will be okay. I'll let you know in my next post which will be after the show coming up.