Saturday, December 3, 2011
Ways to Promote Your Jewelry
As you've read in this blog, we've been selling our sea glass jewelry at art fairs and festivals. We've also been selling them on the web at Etsy. Etsy is a large website that hosts stores for artisans, suppliers and vintage sellers. Etsy is an easy way to get your product for sale on the web as they provide the website, simple steps to get started and also a check out/buying cart. I would recommend Etsy to artisans just getting started on the web. You a can see our Etsy store at http://sistersjewelrydesign.etsy.com/
Okay, so we are on the internet, but how do people hear about us? Find us? Well, at festivals, we give out our cards which list our Etsy site. We list our site on all our emails underneath our names. This is advertising and a way to promote our sea glass jewelry, but it isn't enough to just be on the internet. The internet is HUGE, so we have to do things to promote our site. First, we joined liked minded sites to promote our Etsy store like Facebook - you can see my Facebook page of Sisters Jewelry Design at http://www.facebook.com/pages/Sisters-Jewelry-Design/328818121698 there you can like our page and tell others about us. Also I joined a site that promotes Etsy artists called "We Love Etsy," http://etsylove.ning.com/ This ning site gives you a home page where you can talk to other artists and/or advertise your work with pictures and comments - like - "hey, look what I just created." We also pay for a small site on Handmade Spark which is a marketing service for people on Etsy. What I like about Handmade Spark is you can find everything we are doing in one place, ie., blogging, shop, twitter etc. You can click on this following url to go see my site on Handmade spark -http://www.handmadespark.com/myspark/SistersJewelryDesign
Here is a badge they give to you to put on your sites then you click on the sign and off you go to my advertising site. There are other sites to promote your website/store on the web and just a few are Linkedin, Stumbleupon, Handmade Artist Hangout and more. You can twitter about your jewelry - promote your work! There are so many ways to promote your art on the web even this blog is a way for me to share and PROMOTE our sea glass jewelry.
You can spend hours promoting your work on the web or you can hire other people to do it for you. You can spend money on Google ads, we haven't done the ads yets because I want to have a website first. Hours and money can be spent on advertising.
We've also tried a few unconventional ways to promote our sea glass jewelry. My sister Shirley belongs to several charities and is often called to help decorate or set up an auction, a dinner, a lunch. Recently, she was involved in a charity where you buy a table and invite friends. Well, often when you buy a table at an event you can decorate it the way you want! Shirley decided to do a center piece of sea shells and our sea glass jewelry. Here are a couple of pictures of the table (sorry about dimness of photo).
Note how the sea glass necklace on a card lays over the napkin or is tied around a star fish.
One man at the table did take a necklace home by mistake - his wife called Shirley the next day to say they had her necklace. Our jewelry wasn't for sale at the event, but everyone at the table got a good look at some of our pieces. You never know when someone needs a gift and will remember something they saw recently - like our sea glass jewelry. You can also contribute a piece of your art to a charity for auction which is a great way to promote your product.
Another way, we advertise our jewelry is by having it in a case at Shirley's Travel agency. The case filled with jewelry sits on a side table and above the case hangs a picture of sea glass jewelry. Sometimes, someone takes a look and/or even buys a piece. Here are a couple photos of Shirley's set up -
The above ideas are just a few ways we are trying to promote our sea glass jewelry. It is an ongoing learning process. We'd love to hear from you readers if you have any suggestions.
Stay tuned as next we tackle creating our own website!