Showing posts with label artisans. Show all posts
Showing posts with label artisans. Show all posts

Monday, August 13, 2012

Setting Up A Booth For A Festival


The first thing we do when we get to a festival is find our designated spot.  Then we start hauling all our stuff to the site.  We have tables, tent, jewelry displays, sign, and other things needed to make sales during the day.  Oh, and a cooler with some drinks and food.  (Food can be expensive at the fairs and festivals, so we try to bring our own).  The above shots were taken early in the morning when we were at San Clemente for their annual beach festival.

In the picture above you can see the festival tents down on the beach where they will hold races, surfing contests and more.  The vendors, like us are up on a bluff overlooking the beach - really a perfect place.





Here are a set of pictures showing Steve setting up the tent and securing it to construction bricks.  We have found that one needs to have weights to attach to the tent legs to hold the tent securely in place.  You never know when a strong wind might come up and want to blow the tent away - especially at the beach.

After we get the tent up and the tables in place, we set out the jewelry.  Placing the jewelry and displays takes some time and we are always changing where we put things depending on table placement.  So we find it takes about 2 hours to set up everything - tent to jewelry.


After we are all set up, then it is time to check out the other vendors or get coffee or just walk around as we'll be stuck in the tent once the people start coming.



Art fairs and festivals are a lot of work - setting up and tearing down after the show - packing and hauling, but they can be lots of fun too.  The advantages of going to festivals is that one can show your work, get known by people, pass out cards with your business numbers and websites and of course, sell the jewelry.  I like to think of ourselves as jewelry gypsies.  Here are a couple pictures of some of our new sea glass jewelry pieces.



Saturday, December 3, 2011

Ways to Promote Your Jewelry





As you've read in this blog, we've been selling our sea glass jewelry at art fairs and festivals. We've also been selling them on the web at Etsy. Etsy is a large website that hosts stores for artisans, suppliers and vintage sellers. Etsy is an easy way to get your product for sale on the web as they provide the website, simple steps to get started and also a check out/buying cart. I would recommend Etsy to artisans just getting started on the web. You a can see our Etsy store at http://sistersjewelrydesign.etsy.com/




Okay, so we are on the internet, but how do people hear about us? Find us? Well, at festivals, we give out our cards which list our Etsy site. We list our site on all our emails underneath our names. This is advertising and a way to promote our sea glass jewelry, but it isn't enough to just be on the internet. The internet is HUGE, so we have to do things to promote our site. First, we joined liked minded sites to promote our Etsy store like Facebook - you can see my Facebook page of Sisters Jewelry Design at http://www.facebook.com/pages/Sisters-Jewelry-Design/328818121698 there you can like our page and tell others about us. Also I joined a site that promotes Etsy artists called "We Love Etsy," http://etsylove.ning.com/ This ning site gives you a home page where you can talk to other artists and/or advertise your work with pictures and comments - like - "hey, look what I just created." We also pay for a small site on Handmade Spark which is a marketing service for people on Etsy. What I like about Handmade Spark is you can find everything we are doing in one place, ie., blogging, shop, twitter etc. You can click on this following url to go see my site on Handmade spark -http://www.handmadespark.com/myspark/SistersJewelryDesign





Here is a badge they give to you to put on your sites Find My Shop on Handmade Spark then you click on the sign and off you go to my advertising site. There are other sites to promote your website/store on the web and just a few are Linkedin, Stumbleupon, Handmade Artist Hangout and more. You can twitter about your jewelry - promote your work! There are so many ways to promote your art on the web even this blog is a way for me to share and PROMOTE our sea glass jewelry.



You can spend hours promoting your work on the web or you can hire other people to do it for you. You can spend money on Google ads, we haven't done the ads yets because I want to have a website first. Hours and money can be spent on advertising.

We've also tried a few unconventional ways to promote our sea glass jewelry. My sister Shirley belongs to several charities and is often called to help decorate or set up an auction, a dinner, a lunch. Recently, she was involved in a charity where you buy a table and invite friends. Well, often when you buy a table at an event you can decorate it the way you want! Shirley decided to do a center piece of sea shells and our sea glass jewelry. Here are a couple of pictures of the table (sorry about dimness of photo).


Note how the sea glass necklace on a card lays over the napkin or is tied around a star fish.


One man at the table did take a necklace home by mistake - his wife called Shirley the next day to say they had her necklace. Our jewelry wasn't for sale at the event, but everyone at the table got a good look at some of our pieces. You never know when someone needs a gift and will remember something they saw recently - like our sea glass jewelry. You can also contribute a piece of your art to a charity for auction which is a great way to promote your product.



Another way, we advertise our jewelry is by having it in a case at Shirley's Travel agency. The case filled with jewelry sits on a side table and above the case hangs a picture of sea glass jewelry. Sometimes, someone takes a look and/or even buys a piece. Here are a couple photos of Shirley's set up -





The above ideas are just a few ways we are trying to promote our sea glass jewelry. It is an ongoing learning process. We'd love to hear from you readers if you have any suggestions.


Stay tuned as next we tackle creating our own website!








Sunday, November 20, 2011

Santa Cruz Sea Glass Festival 2011




Krista Hammond's Booth Santa Cruz Sea Glass



Krista Hammond's collection of Sea Glass


The first weekend of November 2011, found Steve and I heading up to Santa Cruz, California, for the Santa Cruz Sea Glass Festival hosted by Krista Hammond at the Cocoanut Grove on the boardwalk.  This would be our second time attending the festival.  We were excited and the long drive didn't really bother us.  After checking into our hotel, we headed to the Cocoanut Grove - www.cocoanutgrovesantacruz.com .  


At the Grove, we found our space and quickly set up displays.  We would keep the jewelry with us and set it the following morning.  We strolled the room and met up with some other sea glass artists that we'd met at other shows like Joan the Surfer and Don The Beachcomber.  Here's a picture of Joan setting up their booth.

Joan setting up Don The Beachcomber Booth


Joan is a really fun person and I'd met her up at the Fort Bragg Festival earlier in the year.  At Santa Cruz she gave me a sea glass marble which I cherish as I've yet to find one myself.  


The next morning we arrived early and started laying out our sea glass jewelry.  The room was a buzz with artists setting up.  Here are a few pictures of vendors getting ready for the day.


Beach Glass Bingo Artists 


Lewis Jewelry


Kira and a friend

Kira and Gary Ruvo have been sea glass friends for awhile and we love seeing them.  You can find Gary's work at  www.theglasscrafter.com    Gary is a very talented silversmith and both Steve and I are in awe of his work.   Kira is a talented graphic artist and sea glass beachcomber.  She has found wonderful sea glass including vaseline glass which you use a black light to see the colors.  This year, Kira created a beachcombing kit which sold well.  She also had her sea glass puzzles which are really fun.  


There were 35 amazing sea glass artists at the festival this year.  And here are a few pictures of some of the artists with their displays -


Joyce of Jewelry By Joyce Chadderdon
Victoria Roberts' Angels

We met Victoria up in Fort Bragg earlier in the year.  I love her sea glass angels.  So pretty.  You can find Victoria's creations on Etsy.  


On one side of our booth was Mary Jessen who sold handmade soaps.  We talked a lot between customers and I found out that she owns her own farm and raises many of the herbs and flowers used in her soaps.  Here is a link to Mary's site where she sells her soaps, and much more - www.Deerhavensoap.com .  
Victoria Roberts at Mary's booth

Now for a few shots of our booth - Sisters Jewelry Design -


Earring Board and necklaces


The other side of booth with pendants and necklaces




Closeup of Shirley's Crochet Necklaces

It was a fun weekend.  We sold a lot of sea glass jewelry, saw some old friends and made some new ones.  We had planned to eat out every night with some other sea glass vendors, but both Friday and Saturday nights everyone, including us, were too tired to make a party.  Krista Hammond who put on the festival treated everyone to appetizers on Saturday night which everyone enjoyed.  Steve and I ended up alone for dinner all weekend, but hey, that was good too.  Twice we ate at the FireFish Restaurant on the pier.  The seafood was excellent - try them if you are in Santa Cruz - firefishgrill.net    Monday, we were back on the road heading to Palm Springs.  

Next we decide to create a web page of our own.  Will we hire someone?  Or try to create a website on our own?  Come back to find out what we learn and what we do.  

Click on side with pictures of our sea glass to go to our Etsy website.  





Thursday, June 10, 2010

Fort Bragg Sea Glass Festival - Part Two

In the last post, we left off as we were walking the path to the beach in Fort Bragg. The path forked and not knowing which path led to the famous Glass Beach we decided to go right. This path ended in a patch of pink blooming ice plant and a glorious view of the coastline. You will note the rocky landscape in the above picture. I was surprised as most of the beaches I'd been to were easily accessible.
There was nothing to do but hike on down to the beach.

Here I am looking a bit unsure of the climb. But it turned out to be a gentle hike down through sand and rocks to the beach.

I don't know what I'm thinking here, except that my husband can stop taking my picture so I can look for sea glass. It was a negative tide so I started off toward the water. Almost immediately, I found sea glass. I was in heaven. It seemed that everywhere I looked there was sea glass. Most of the glass was tiny, but I didn't care. I lost track of time, as I looked for pieces of glass. There was a lot of white, green and brown glass which is natural as they are the most common colors. What was unusual about Fort Bragg sea glass as compared to Mazatlan sea glass is that Bragg's glass is much thicker and I'd guess older. The texture and frosting was delightful. As I moved closer to the water I found larger deposits of sea glass. As you can see in the next picture the glass was as thick as gravel on a road. Later, when I talked to Captain Cass, who owns the Sea Glass Museum, I'd learn that I wasn't even on Glass Beach - I was north of Glass Beach because I'd gone right instead of straight on the path. Oh, well, at that moment, I didn't know any better and I was happy as a clam to do my beachcombing. Steve and I stayed on the beach for a couple of hours then we had to return to the motel where my sister Julia and her husband Gary were waiting for us. Julia and Gary had come to Fort Bragg to spend time with us all and Friday was the only day we could do things together. I wanted to stay on the beach all day, but hey, sometimes you have to be a team player, right? My other sister, Shirley, partner in Sisters Jewelry Design, had arrived the night before with her husband Pat and become suddenly ill with the stomach flu. She loves beachcombing as much as I and for her not to get out of bed, I knew she was really sick. I was hoping it would be a one day illness as this was a free day, but tomorrow we'd be selling our jewelry at the Sea Glass Festival. I had my fingers crossed that Shirley would recover.






This is a picture of Julia and Gary at a restaurant, we'd gone to the night before down at the wharf.

Anyway, we went back to the motel, checked on Shirley, she was sick, sick, sick. Pat was going for a two hour bike ride and we decided to go with Julia and Gary first to a botanical garden, then we planned on locating the sea glass museum so we'd know where to set up our tent for the festival.
At 18220 North Highway One, is the Mendocino-Coast Botanical Gardens. They are really magnificent and worth a visit if you are in the area. You can visist their website http://www.gardenbythesea.org/ to learn more about the gardens. There are incredible rhododendrums twenty feet tall and amazing sculptures by California artists. There are 46 acres of trails and gardens so you can spend a lot of time just wandering around. Here are some of the pictures we took of garden as we walked out toward to the coastline.


First view of entering the gardens. Following are all pictures taken in the botanical garden.



Julia and my husband Steve stand by one of the many garden sculptures. Here is another shot of the glass sculpture. Some amazing photos of flowers in the park taken by my sister Julia.


As we walked through the park and walked and walked, I coughed and blew my nose constantly. My headached and I wished I was back at the motel in the bed, but I hadn't seen my sister Julia in a long time and I wanted to spend time with her so I gutted it out. I must say when we reached the end of the gardens at the ocean it was well worth the walk as the view was gorgeous - inspiring to say the least.

After we left the botanical gardens we drove a few blocks south on Highway 1 and turned into the spacious driveway of the Sea Glass Gallery & Museum. The exact address of the museum is 17801 N. Hwy 1, just 11 miles south of Fort Bragg. The museum is open daily from 10 to 5 with free admission. Be sure to talk to Captain Cass who owns the museum. His website can be found at http://glassbeachjewelry.com/









Cass is a wealth of information on sea glass and the beaches surrounding Fort Bragg. You can also pick up one of Capt. Cass' Glass Beach Guides and Map. I was beginning to love maps after the fiasco in San Francisco. From Cass and his map, I learned that I'd gone to one of the newer glass beaches I should have gone straight on the path then left. Fort Bragg has three glass beaches - each site was once a dumping area for the town. The oldest site, 1906-1943, is hard to reach without a kayak. When a dump area filled up, the townspeople would move further down the coast. The second oldest site, 1943-1947, is off the Old GP Mill Site and it has a "No Trespassing warning" - people still climb down the rocks and kayak around to this site. Not me, as I don't have a wet suit and I don't kayak. You can contact Captain Cass as he offers ocean kayak tours to this site weather permitting. Then there is Slag Pile Cove, 1949-1967 and Glass Beach 1949-1967. Suddenly, I couldn't wait to get back to the beach and find the older site.

After getting the information about where to set up for the festival the next day, we headed off for lunch down at the wharf. A quick sandwich, then a stop at a bakery for cookies. At the motel, Shirley was still sick as a dog. Julia and Gary wanted to go up the coast to see the seals lying on rocks.

I wanted to go to the beach, but the tide was coming in and my head was pounding so I went to lie down. Took some aspirin, but couldn't relax, the beach was calling my name. Finally, I got up, coaxed Steve into going and stopped to get Shirley's husband Pat. We drove down, parked and walked the path to the end where land dropped off to rocky cliffs. Then we had to follow a narrow path to where we could drop down into the rocks. (the path was like a ledge of dirt over hanging a cliff!) Yikes, I was glad I was wearing tennis shoes. Finally, we made it down onto the sand - well, you really couldn't see much sand it was all sea glass. Sea glass in layers and layers. We'd hit the "mother lode." We stayed until it was dusk picking up sea glass. I found some beautiful pieces. When they finally dragged me away from the beach I thought I'd go collapse on the bed as I was still sick and coughing like a maniac, but when we got to the motel, my brother Marty was there. Marty had ridden his Harley down from Oregon to see us all. A family reunion, so of course, I stayed up and talked with my brother. We went to dinner and then all talked some more. Poor Shirley couldn't even leave the bed she was still so sick. Here's a shot of my brother Marty on the left, my husband Steve and my brother-in-law Pat. I think they were having a "happy hour." We made an early night of it as we had to set up our jewelry booth at eight in the morning at the Sea Glass Festival. Cass had told me when I'd talked to him that some of the vendors weren't coming - in fact, there would only be three of us. I went to bed worrying about the festival - would anyone come? Would we sell any jewelry? Would Shirley still be sick and not able to help me?

Find out in Part Three what happens.